Real-World Restaurant Solutions.
From concept to opening day — and everything in between. Brand Yu Design provides restaurant consulting backed by real-world experience in restaurants, foodservice, menu development, branding and marketing.
Let's Talk About Your Restaurant →There are plenty of restaurant consultants who can give you a presentation.
We'd rather give you solutions.
Brand Yu Design understands the realities of running a restaurant — food costs, labor, equipment, vendors, distributors, recipes, ticket times, training, marketing and the thousand little things that happen between opening and closing every day.
We don't just look at your restaurant as marketers. We look at it as operators.
From Idea To Opening Day.
Opening a restaurant requires hundreds of decisions. Brand Yu Design helps connect those decisions into one cohesive concept.
Concept Development
Build a restaurant concept with a clear identity, market position, personality and customer.
Menu Development
Develop menu items, recipes, pricing and presentation that fit your concept and kitchen.
Menu Engineering
Evaluate profitability, food cost, menu mix and opportunities to simplify or strengthen your menu.
Food Cost & Pricing
Understand what your food actually costs and create pricing designed to support profitability.
Operations
Identify kitchen bottlenecks, unnecessary steps and opportunities to improve speed and consistency.
Brand Development
Build a recognizable identity across your logo, colors, menus, signage, packaging and customer experience.
Training Materials
Create manuals, checklists, recipes and procedures your employees can actually understand and use.
Vendor Strategy
Evaluate ingredients, products, manufacturers, distributors and opportunities to control costs.
Restaurant Marketing
Advertising, social media, websites, photography, video and promotions built around generating business.
Connect The Pieces.
Your menu should fit your kitchen. Your kitchen should support your volume. Your pricing should support your food cost. Your branding should fit your concept.
And your marketing should give people a reason to walk through the door.
That's restaurant development.
Rebar Kitchen & Taproom
Brand Yu Design created the entire concept for Rebar Kitchen & Taproom in Springfield, Missouri, developing the restaurant and brand from the ground up.
Our work helped establish the look, feel, voice and personality of Rebar across virtually every customer touchpoint.
Brand Yu Design brings experience that extends beyond restaurant operations into the larger foodservice industry.
We understand manufacturers, brokers, distributors, operators and the products moving through the foodservice supply chain.
That knowledge can be invaluable when evaluating ingredients, sourcing products, developing recipes, controlling costs and finding alternatives.
Sometimes improving a restaurant starts long before the food reaches the kitchen.
Sometimes You're Too Close To See It.
When you live inside a restaurant every day, it's easy to stop noticing the things your customers notice immediately — the menu that's difficult to understand, the sign that's hard to see, the item that takes too long to prepare, or the incredible dish buried at the bottom of the menu.
A fresh set of experienced eyes can change everything.
Let's Build A Better Restaurant.
Whether you're starting with an idea on a napkin or you've been serving customers for 30 years, Brand Yu Design can help identify opportunities, solve problems and build a stronger restaurant.
Let's Talk →