{"id":1349,"date":"2026-10-15T03:28:42","date_gmt":"2026-10-15T03:28:42","guid":{"rendered":"https:\/\/www.brandyu.com\/BYD\/?page_id=1349"},"modified":"2026-10-15T05:43:36","modified_gmt":"2026-10-15T05:43:36","slug":"menu-development","status":"publish","type":"page","link":"https:\/\/www.brandyu.com\/BYD\/menu-development\/","title":{"rendered":"MENU DEVELOPMENT"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Header&#8221; _builder_version=&#8221;4.27.9&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#000000&#8243; use_background_color_gradient=&#8221;on&#8221; background_color_gradient_direction=&#8221;100deg&#8221; background_color_gradient_stops=&#8221;#000008 22%|rgba(255,255,255,0) 100%&#8221; background_color_gradient_overlays_image=&#8221;on&#8221; background_image=&#8221;https:\/\/www.brandyu.com\/BYD\/wp-content\/uploads\/2026\/10\/Hero-pic-of-Frisco-Menu.png&#8221; background_position=&#8221;bottom_left&#8221; custom_padding=&#8221;||0px||false|false&#8221; collapsed=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.19.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.19.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;http:\/\/www.brandyu.com\/BYD\/wp-content\/uploads\/2024\/11\/BYD-Logo-white-New-1.png&#8221; alt=&#8221;BYD-Logo-white-New Brand Yu Design&#8221; title_text=&#8221;BYD-Logo-white-New Brand Yu Design&#8221; align=&#8221;center&#8221; _builder_version=&#8221;4.27.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.27.9&#8243; _module_preset=&#8221;deffa5bf-dfef-4651-ab99-70a5baf4db69&#8243; header_font=&#8221;&#8211;et_global_heading_font|700||on|||||&#8221; text_orientation=&#8221;center&#8221; custom_margin=&#8221;-41px||||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h1>MENU DEVELOPMENT<\/h1>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.9&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;-29px||||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p style=\"text-align: center;\"><span style=\"color: #ffffff;\">MENU CREATION &#8211; DESIGN &#8211; COSTING &#8211; ONLINE ORDERING &#8211; POS\u00a0<\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.27.9&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#ffb612&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;3_5,2_5&#8243; _builder_version=&#8221;4.27.9&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;3_5&#8243; _builder_version=&#8221;4.27.9&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/www.brandyu.com\/BYD\/wp-content\/uploads\/2026\/10\/Before-and-After-Menu-Design-_-Brand-Yu-Design-1.png&#8221; alt=&#8221;Before-and-After-Menu-Design-_-Brand-Yu-Design&#8221; title_text=&#8221;Before-and-After-Menu-Design-_-Brand-Yu-Design&#8221; _builder_version=&#8221;4.27.9&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.27.9&#8243; _module_preset=&#8221;default&#8221; text_font_size=&#8221;16px&#8221; text_letter_spacing=&#8221;1px&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p style=\"text-align: center;\"><span style=\"color: #000000;\"><strong>BEFORE AND AFTER<\/strong><\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;2_5&#8243; _builder_version=&#8221;4.27.9&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.9&#8243; _module_preset=&#8221;default&#8221; header_font=&#8221;|||on|||||&#8221; header_font_size=&#8221;32px&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h1 data-pm-slice=\"1 1 []\"><span>Your Menu Should Work as Hard as You Do.<\/span><\/h1>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.9&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p data-pm-slice=\"1 1 []\"><span style=\"color: #333333;\">Your menu is one of your restaurant\u2019s most valuable sales tools. It should make ordering easy, reflect your personality, and give customers a reason to try something new.<\/span><\/p>\n<p><span style=\"color: #333333;\">This before-and-after shows what a thoughtful redesign can bring to the table. At Brand Yu Design, we combine clear organization, appetizing descriptions, and a distinctive visual style to help your food get the attention it deserves.<\/span><\/p>\n<p><span style=\"color: #333333;\">And because we\u2019ve been on your side of the counter, we look beyond the graphics. We understand portion costs, kitchen execution, and the importance of selling dishes that contribute to your bottom line. From a simple menu refresh to a complete redesign, we bring restaurant experience to every page.<\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.27.9&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.9&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_button button_url=&#8221;@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjM2OCJ9fQ==@&#8221; button_text=&#8221;LET&#8217;S TALK ABOUT YOUR MENU&#8221; button_alignment=&#8221;center&#8221; _builder_version=&#8221;4.27.9&#8243; _dynamic_attributes=&#8221;button_url&#8221; _module_preset=&#8221;default&#8221; custom_button=&#8221;on&#8221; button_text_color=&#8221;#ffb612&#8243; button_bg_color=&#8221;#000000&#8243; button_border_color=&#8221;#FFFFFF&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.27.9&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#000000&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;3_5,2_5&#8243; _builder_version=&#8221;4.27.9&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;3_5&#8243; _builder_version=&#8221;4.27.9&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.9&#8243; _module_preset=&#8221;default&#8221; header_font=&#8221;|||on|||||&#8221; header_text_color=&#8221;#ffb612&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h1>A Beautiful Menu Won\u2019t Fix Ugly Margins.<\/h1>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.9&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span style=\"color: #ffffff;\">A great menu can get customers ordering\u2014but are those orders making you money? If your prices don\u2019t account for ingredient costs, portion sizes, waste, and the labor it takes to prepare each dish, a bestseller can quietly become your biggest problem.<\/span><\/p>\n<p><span style=\"color: #ffffff;\">At Brand Yu Design, we combine menu design with practical restaurant experience. We help you understand what each plate costs, establish pricing that supports your business, and give profitable dishes the attention they deserve.<\/span><\/p>\n<p><span style=\"color: #ffffff;\">Because selling more only helps when the numbers work.<\/span><\/p>\n<p>[\/et_pb_text][et_pb_button button_url=&#8221;@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjM2OCJ9fQ==@&#8221; button_text=&#8221;LET&#8217;S TALK ABOUT YOUR MENU&#8221; button_alignment=&#8221;left&#8221; _builder_version=&#8221;4.27.9&#8243; _dynamic_attributes=&#8221;button_url&#8221; _module_preset=&#8221;default&#8221; custom_button=&#8221;on&#8221; button_text_color=&#8221;#ffb612&#8243; button_bg_color=&#8221;#000000&#8243; button_border_color=&#8221;#FFFFFF&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_button][\/et_pb_column][et_pb_column type=&#8221;2_5&#8243; _builder_version=&#8221;4.27.9&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/www.brandyu.com\/BYD\/wp-content\/uploads\/2026\/10\/Menu-Costing-and-Food-Costing-_-Brand-Yu-Design.jpg&#8221; alt=&#8221;Menu-Costing-and-Food-Costing-_-Brand-Yu-Design&#8221; title_text=&#8221;Menu-Costing-and-Food-Costing-_-Brand-Yu-Design&#8221; url=&#8221;@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9hdHRhY2htZW50Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjEzOTYifX0=@&#8221; url_new_window=&#8221;on&#8221; _builder_version=&#8221;4.27.9&#8243; _dynamic_attributes=&#8221;url&#8221; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.27.9&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p style=\"text-align: center;\"><span style=\"color: #ffffff;\">WHAT IS MEASURED CAN BE MANAGED.<\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.27.9&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;2_5,3_5&#8243; _builder_version=&#8221;4.27.9&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;2_5&#8243; _builder_version=&#8221;4.27.9&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/www.brandyu.com\/BYD\/wp-content\/uploads\/2024\/11\/Rebar-Taproom.jpg&#8221; alt=&#8221;Rebar-Taproom- Springfield, MO&#8221; title_text=&#8221;Rebar-Taproom- Springfield, MO&#8221; _builder_version=&#8221;4.27.9&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_image src=&#8221;https:\/\/www.brandyu.com\/BYD\/wp-content\/uploads\/2024\/11\/Ts-Redneck-Steakhouse.jpg&#8221; alt=&#8221;T&#8217;s-Redneck-Steakhouse&#8221; title_text=&#8221;T&#8217;s-Redneck-Steakhouse&#8221; _builder_version=&#8221;4.27.9&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_image src=&#8221;https:\/\/www.brandyu.com\/BYD\/wp-content\/uploads\/2024\/11\/The-Jackson-Grille-Marshfield-MO-65706.jpg&#8221; alt=&#8221;The-Jackson-Grille-Marshfield,-MO-65706&#8243; title_text=&#8221;The-Jackson-Grille-Marshfield,-MO-65706&#8243; _builder_version=&#8221;4.27.9&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;3_5&#8243; _builder_version=&#8221;4.27.9&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.9&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3><span>Restaurant Menu Development Built Around Your Business<\/span><\/h3>\n<p><span>Effective restaurant menu development starts with understanding your concept, your customers, and what your kitchen can consistently deliver. Whether you operate a neighborhood diner, barbecue restaurant, pizza shop, or independent steakhouse, your menu should feel like a natural extension of your business. Brand Yu Design helps bring those pieces together through menu planning, professional menu design, and practical foodservice knowledge.<\/span><\/p>\n<h3><span>Recipe Costing and Menu Pricing<\/span><\/h3>\n<p><span>Knowing your food cost means accounting for every ingredient, from the protein in the center of the plate to the sauce, garnish, and side dishes. Consistent recipes and portion sizes provide a foundation for accurate recipe costing. We help restaurant owners evaluate those details and develop menu pricing that considers operating expenses, customer expectations, and profitability.<\/span><\/p>\n<p><span>Menu engineering adds another layer by examining how popular each item is and how much it contributes toward covering expenses and generating profit. That information helps guide decisions about which dishes to feature, reprice, revise, or remove.<\/span><\/p>\n<h3><span>Menu Design for Print and Digital Use<\/span><\/h3>\n<p><span>Customers encounter your menu at the table, on their phones, and through online ordering. Clear categories, readable typography, accurate descriptions, and consistent branding help them find what they want. We create restaurant menus for printed service, takeout, and digital viewing, with attention to how each format will actually be used.<\/span><\/p>\n<p><span>A successful menu also needs room to evolve. Ingredient prices change, seasonal opportunities appear, and customer preferences shift. We can help refresh your menu while keeping its organization and identity consistent.<\/span><\/p>\n<p><span>From opening a restaurant to improving an established operation, Brand Yu Design offers menu development services grounded in experience. If your current menu needs clearer presentation, stronger descriptions, or a closer look at the numbers, let\u2019s talk about building one that serves your customers and your business better, every single day.<\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>MENU DEVELOPMENTMENU CREATION &#8211; DESIGN &#8211; COSTING &#8211; ONLINE ORDERING &#8211; POS\u00a0BEFORE AND AFTERYour Menu Should Work as Hard as You Do.Your menu is one of your restaurant\u2019s most valuable sales tools. It should make ordering easy, reflect your personality, and give customers a reason to try something new. This before-and-after shows what a thoughtful [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-1349","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.brandyu.com\/BYD\/wp-json\/wp\/v2\/pages\/1349","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.brandyu.com\/BYD\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.brandyu.com\/BYD\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.brandyu.com\/BYD\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.brandyu.com\/BYD\/wp-json\/wp\/v2\/comments?post=1349"}],"version-history":[{"count":54,"href":"https:\/\/www.brandyu.com\/BYD\/wp-json\/wp\/v2\/pages\/1349\/revisions"}],"predecessor-version":[{"id":1431,"href":"https:\/\/www.brandyu.com\/BYD\/wp-json\/wp\/v2\/pages\/1349\/revisions\/1431"}],"wp:attachment":[{"href":"https:\/\/www.brandyu.com\/BYD\/wp-json\/wp\/v2\/media?parent=1349"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}